Private labels are an increasingly common sight at discounters. For whom are private labels and how to start an adventure with them?
Private labels, literally your own branded products, are a new trend in the field of brand management. Products sold under private labels are made by leading, branded food producers at the request of retail chains that have exclusive distribution through their sale in their own channel. The big advantage of such a solution is the possibility of obtaining low prices thanks to significant sales volumes, shortening the supply chain or minimizing expenditure on product promotion. The disadvantage of this system, however, is the lack of utilizing advantage of the popular “brand power”.
Private label – not only for retail chains!
In today’s business, the concept of private label has been significantly developed. Private label has also become a service for many food producers to use their own production resources, knowledge and experience in a given product segment. Manufacturers began to offer their proven products to other manufacturers under their brand name. Such a move allows companies to expand their product portfolio with new SKUs under their own brand without investing in new technology or fixed assets. This way they can focus on distribution and promotion activities.
Do it with us!
EDPOL Food & Innovation, having experienced experts in the field of nutrition and specialized production lines, offers private label services for its best products: Breakfast dishes in a cup – compositions of oatmeal, muesli, cereal grains, fruit and functional additives. Sauces in mini-cups – a wide range of sauces dedicated to all types of food and dishes, packed in a mini-cup 25g or 50g. Sauces and spices in sachets – sachets of any size available for sauces or seasoning blends. Each product allows you to put your own graphics on the packaging. Recipes can be adapted to specifics and requirements of each client.
More information about private label products will be gladly provided by our experts indicated in the Contact tab.
See more by clicking in Private label tab on the top of this website.
